inspireling design blog

At the beginning of the month I took on a project with a Non-Profit Organization. They had their logo designed about a  year ago by a local Design Company (shall remain nameless). I was brought on board by the Non-Profit Organization to develop branding and collateral design. During the design brief, when I was shown the logo, I immediately noticed that the kerning was off in a number of areas. When I got my hands on the Illustrator file, I noticed more problems. The font hadn’t be converted to outlines (artwork). This shows a lack of professionalism. After a quick online search I found the font, downloaded and installed it. Finally, I was able to go in and attack the kerning. As I zoomed in I discovered the font chosen for the logo was faulty… even the untrained eye can see the issues. What do you see?  Read more...

I don’t know about you, but it feels like 2011 is flying by. I can’t believe it’s April already!

I’m thinking that I might be able to stop 2011 from getting away on me if I buy myself a sweet well designed calendar! (or so that’s how I’ll justify it to myself :P). Feel free to click on any of the images for more information.

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I’ve taken a liking to bird and owl illustrations of late… imagine that! This calendar depicts 12 different owls with 12 different colour schemes.  Read more...

I love colour! (Even though I’m currently sitting here, all in neutrals. My laptop bag is orange, does that count? :P)

As a designer I often get asked questions about colour, usually in regards to pairing, schemes, effective usage, etc. So, today I thought I’d do a little knowledge-sharing.
Colour Basics  Read more...